Connecting Brands,
Athletes, and Culture

I operate at the intersection where elite athletes meet global brands and culture becomes commerce. My job is simple: identify the opportunity, structure the right partnership, and activate it at scale.

Over 11+ years, I've built 425+ brand partnerships by understanding what moves markets. That means managing commercial strategy for global athletes, structuring deals across the US, Dubai, Abu Dhabi, Saudi Arabia and beyond. Right now, I'm building WrestleMania 2027 global commercial opportunities with Paul Heyman, Roman Reigns, and Cody Rhodes. I'm also monetizing brand assets for 150+ universities, and scaling experiential activations that reach 120,000+ attendees.

I work across three dimensions simultaneously: as Senior Brand Strategist at Learfield (college sports partnerships), Fractional CMO at Majors Management Group (creator and brand activations), and Strategic Consultant at E11 Partners (MENA market development). This multi-platform approach gives me a unique lens on what creates value across sport, entertainment, and culture.

Every partnership I build is designed with one principle in mind: authentic alignment drives sustainable impact. Whether I'm connecting a brand with an athlete, developing a university partnership ecosystem, or activating culture on a global stage, the strategy is always the same. Find the authentic moment. Execute with precision.